AUTHENTIC AUTHORITY FOR MANAGERS

ONLINE COURSE

You're doing your job well but still you feel something is missing.

You were promoted because you were really good at your work. Still, you can feel something is missing in the trust your team has with you.

You have the formal authority. The waits to be told what to do – to be given orders. It nods in the meeting and keeps problems to itself until they're too big to hide.

What you need is the authority where the team trust you fully. The team tell you when you've got something wrong. It raises problems early, and it makes good calls on your behalf while you're busy elsewhere.

That difference doesn't come from more effort or more talent. It comes from Authority – Your authority.

Shift lead briefing his team at the start of a working day
The Authority Principle for Managers

What we mean by authority

Authority is the standing people freely give someone whose knowledge, character and care hold up under pressure.

Your title gives you a mandate: a budget, decisions, and the right to assign work. Authority is different. The people you lead grant it, and they can quietly withdraw it.

It is never arrogance, dominance or manipulation. It rests on six strands: you know your field, you keep your word, you stay steady, you hold standards, and you're on your people's side. The sixth is that all of it is given freely and must be earned again and again.

What you'll be able to do

By the end of the course, you'll know how to:

  • see what your team is checking before they decide to follow you
  • stay steady when doubt, pressure or disagreement hits
  • keep your word in the small promises managers make every day
  • hold a standard, including with your best people
  • be on your team's side without going soft
  • carry Authority upward to your own manager and sideways to peers, where your mandate doesn't reach

Every lesson gives you concrete moves: what to do, words you can use, and where it usually goes wrong.

Department manager in a conversation with a team members
Authority for managers

Who it's for

Managers who lead people day to day, below senior and CEO leadership. That includes team leaders, supervisors, shift leads, section and department managers, store and practice managers, and project or product managers with a team.

It's built especially for the hard parts of that job: leading people who used to be your peers, sitting between senior management and your team, and managing specialists who know more about the work than you do.

It isn't for senior executives running an organisation. Neither is it for anyone who want to make people comply, look impressive or win every argument either. The course teaches you none of that.

The eight modules

The course starts with what Authority is and where yours stands. It then works through the situations that will test it, and ends with what makes it last.

Module 1: The Standing You Can't OrderYour title gives you a mandate. Your team decides separately whether to follow you.
  1. 1.1 Your title is not your authority
  2. 1.2 What changes When You Manage
  3. 1.3 What your team is checking
  4. 1.4 Authority is lent, not owned
  5. 1.5 Where do you stand today
Module 2: Steady Under PressureHandle self-doubt, hold a view without needing to win, and live with good calls that end badly.
  1. 2.1 The doubt that comes with your role
  2. 2.2 Be sure without needing to win
  3. 2.3 Saying less
  4. 2.4 Watch out when everyone agrees with you
  5. 2.5 Good calls, and bad outcomes
Module 3: Knowing What You KnowYou were promoted for doing the work. Now your job is making sure it gets done well by others.
  1. 3.1 When your expertise stops being your job
  2. 3.2 Direction people can repeat
  3. 3.3 Deciding without having all the facts
  4. 3.4 Saying "I Don't Know" and increase your authority
  5. 3.5 Leading people who know more than you
Module 4: Your WordYour word is only worth what you did with it last time. Keep both small and big promises. Tell one story in every room, and own your team's mistakes.
  1. 4.1 Small promises to your team
  2. 4.2 One story for every room
  3. 4.3 The shortcut
  4. 4.4 Owning it cleanly
  5. 4.5 Fair, but ot favoured
Module 5: Holding the LineMake sure to only promise what you can deliver. Decide when not everyone agrees, and hold your best people to the same standard.
  1. 5.1 Always aim to deliver what you promise
  2. 5.2 Deciding despite when not everyone agrees with you
  3. 5.3 Holding your best people to account for their actions
  4. 5.4 What to do if someone senior steps into your area and give instructions
  5. 5.5 Disagreeing without using force
Module 6: On Their SideAuthority makes the people around you perform better.
  1. 6.1 How to react when someone brings you bad news
  2. 6.2 Handing over the decision to your team
  3. 6.3 Letting your team get it wrong
  4. 6.4 Backing your people even when It costs you
  5. 6.5 Letting someone go in a good way.
Module 7: You In the MiddleYou learn to lead downward, upward and sideways. Become the manager that our boss consults and earn respect from peers who owe you nothing.
  1. 7.1 How to give advice to your own manager
  2. 7.2 Peers Who Owe You Nothing
  3. 7.3 Leading your former peers
  4. 7.4 Passing on a decision you didn't make in the first place
  5. 7.5 Change that nobody asked for
Module 8: Tested by Pressure and TimeIt is a crisis that the authority you have built crisis gets visible. Time shows whether it lasts.
  1. 8.1 The First Ten Minutes of a crisis
  2. 8.2 After the Crisis
  3. 8.3 Remember the team isn't you
  4. 8.4 When the role changes
  5. 8.5 Create a team that doesn't need you
Authentic Authority for managersThe Authority Principle

How does the course work

40 video lessons, which is about 4.5 hours in total. Each lesson is 6 to 8 minutes, with large captions so you can watch is with or without sound.

You get one module a week for eight weeks. Week one opens the day you enrol, and every module stays open once it's released. No stress to finish the course.

You get one action per lesson. Each lesson ends with one thing to try at work and one question to think about. There are no assignments – only a question to ponder about.

You get Lifetime access. Watch when it suits you and rewatch whenever you need it.

Manager watching a short lesson on her phone during a break

What this course won't do

The course will not give you a bigger power and mandate as manager. It does not teach you to get more charisma, improve your body language or teach you the newest persuasion tricks.It has no scripts for making people obey.

Authentic Authority is built step by step, through how you act with real people. The course shows you exactly what to do. The change comes when you do it over time.

Who made the course

The Authority Principle for Managers was created by Leonhart Lowell Laponnel. He spent three decades building and running companies, and he led teams himself throughout. He has since coached executives, trained leaders and sales teams, and run a Danish coaching school.

The course is built on what he saw again and again. The managers people followed weren't the loudest in the room. They were the ones whose word held.

Read Leonhart's story →

Leonhart Lowell Laponnel, founder of The Authority Principle
The Founder

Not sure yet? Take the free 7-minute Authority Check

Faq

How much time does it take?

About 30 to 40 minutes of video a week for eight weeks, plus the time you spend trying each action at work.

What if I fall behind?

Released modules stay open for good, so you can catch up whenever it suits you.

I'm new to managing. Is it too early?

No. The first weeks in a new role are when your team forms its view of you, so it's a good time to start.

I've managed for years. Will it be too basic?

Module 1 lays the foundation quickly. After that, the course covers situations experienced managers know well: the star who breaks the standard, the senior manager who goes round you, a decision from above you disagree with, a crisis or a reorganisation.

Is it only about my team?

No. Module 7 covers your own manager and your peers, where you have Authority to earn and little or no mandate.

Is this about being tougher?

No. Standards without care feel harsh, and care without standards lets people down. The course teaches both together.

Can I get a refund?

Yes. You get Modules 1 and 2 during your first 14 days. If the course isn't right for you, contact us before Module 3 opens and we'll refund you in full. Once Module 3 opens on day 14, the refund period has ended.

Try the first two modules. Then decide.

Module 1 opens the day you enrol, and Module 2 a week later. That is ten full lessons, enough to know whether the course is right for you. If it isn't, email us within 14 days of enrolling, before Module 3 opens, and we'll refund you in full. No questions asked.

AUTHENTIC EXECUTIVE AUTHORITY

Online Course
$ 397
00
Lifetime access
  • 8 Modules- 40 Lessons
  • 24/7 Course AI Mentor - Never get lost
  • Lifetime Access to the Course