You were promoted because you were really good at your work. Still, you can feel something is missing in the trust your team has with you.
You have the formal authority. The waits to be told what to do – to be given orders. It nods in the meeting and keeps problems to itself until they're too big to hide.
What you need is the authority where the team trust you fully. The team tell you when you've got something wrong. It raises problems early, and it makes good calls on your behalf while you're busy elsewhere.
That difference doesn't come from more effort or more talent. It comes from Authority – Your authority.

Authority is the standing people freely give someone whose knowledge, character and care hold up under pressure.
Your title gives you a mandate: a budget, decisions, and the right to assign work. Authority is different. The people you lead grant it, and they can quietly withdraw it.
It is never arrogance, dominance or manipulation. It rests on six strands: you know your field, you keep your word, you stay steady, you hold standards, and you're on your people's side. The sixth is that all of it is given freely and must be earned again and again.
By the end of the course, you'll know how to:
Every lesson gives you concrete moves: what to do, words you can use, and where it usually goes wrong.

Managers who lead people day to day, below senior and CEO leadership. That includes team leaders, supervisors, shift leads, section and department managers, store and practice managers, and project or product managers with a team.
It's built especially for the hard parts of that job: leading people who used to be your peers, sitting between senior management and your team, and managing specialists who know more about the work than you do.
It isn't for senior executives running an organisation. Neither is it for anyone who want to make people comply, look impressive or win every argument either. The course teaches you none of that.
The course starts with what Authority is and where yours stands. It then works through the situations that will test it, and ends with what makes it last.

40 video lessons, which is about 4.5 hours in total. Each lesson is 6 to 8 minutes, with large captions so you can watch is with or without sound.
You get one module a week for eight weeks. Week one opens the day you enrol, and every module stays open once it's released. No stress to finish the course.
You get one action per lesson. Each lesson ends with one thing to try at work and one question to think about. There are no assignments – only a question to ponder about.
You get Lifetime access. Watch when it suits you and rewatch whenever you need it.

The course will not give you a bigger power and mandate as manager. It does not teach you to get more charisma, improve your body language or teach you the newest persuasion tricks.It has no scripts for making people obey.
Authentic Authority is built step by step, through how you act with real people. The course shows you exactly what to do. The change comes when you do it over time.
The Authority Principle for Managers was created by Leonhart Lowell Laponnel. He spent three decades building and running companies, and he led teams himself throughout. He has since coached executives, trained leaders and sales teams, and run a Danish coaching school.
The course is built on what he saw again and again. The managers people followed weren't the loudest in the room. They were the ones whose word held.

About 30 to 40 minutes of video a week for eight weeks, plus the time you spend trying each action at work.
Released modules stay open for good, so you can catch up whenever it suits you.
No. The first weeks in a new role are when your team forms its view of you, so it's a good time to start.
Module 1 lays the foundation quickly. After that, the course covers situations experienced managers know well: the star who breaks the standard, the senior manager who goes round you, a decision from above you disagree with, a crisis or a reorganisation.
No. Module 7 covers your own manager and your peers, where you have Authority to earn and little or no mandate.
No. Standards without care feel harsh, and care without standards lets people down. The course teaches both together.
Yes. You get Modules 1 and 2 during your first 14 days. If the course isn't right for you, contact us before Module 3 opens and we'll refund you in full. Once Module 3 opens on day 14, the refund period has ended.
Module 1 opens the day you enrol, and Module 2 a week later. That is ten full lessons, enough to know whether the course is right for you. If it isn't, email us within 14 days of enrolling, before Module 3 opens, and we'll refund you in full. No questions asked.